List of Ingredients

Contrary to popular belief, chicken, lamb or beef listed as the first ingredient on a label is not an indication that the diet is of higher quality or contains more protein.

Legally, ingredients must appear in descending order according to their weight in the diet before they are cooked. The total weight of the ingredient usually includes the water content and fresh meat is generally 75% water.

Some pet food manufacturers list ingredients based on the weight before they have been dehydrated. This leads to confusion about the level of protein in a diet. Dehydrated protein sources, commonly referred to as a meal (e.g. chicken meal), are a more concentrated source of digestible protein.

Free delivery on orders over $39*

Trusted set and forget auto re-ordering

10+1 free loyalty programme*

Our Shipping Info

We are an essential service and continue to dispatch orders NZ wide* via NZ Couriers contactless parcel delivery service. You will be sent track and trace details once your parcel is scanned into the courier network.

Payment Options

Payment is required when you place your order, you can checkout with your credit card, via online banking or in instalments with humm. Note: Your order confirmation is your tax invoice. We do not print and include copies of tax invoices with orders as we endeavour to become more environmentally friendly.

Our Loyalty Programme

10+1 Free is available on most of the food brands we stock. The premium vet diets are included in this as continuity of diet is necessary to maintain good health.